ABOUT
Who We Are
Good Flock is a national initiative working to shift how Australia thinks about ageing – from decline and dependency, to growth, contribution and care across all stages of life.
We see ageing as more than an individual experience – it’s a cultural force that shapes how we live, care and relate across generations. When we change how we think about it, we unlock new ways of belonging, contributing and building a stronger, more caring society.
WHAT WE DO
Here’s how we’re doing it
We work across stories, systems and communities to shift the culture of ageing in Australia.
We Shift the Story
Through storytelling, media and public reflection, we invite people to rethink what ageing, care and contribution can look like.
We Spark New Practice
We catalyse, support and share initiatives that bring fresh ideas to life – locally and at scale.
We Support Changemakers
We connect, amplify and resource people who are already leading the way.
We Work with Systems
We partner with organisations and governments ready to question assumptions and build something better.
KNOW MORE ABOUT US
Our story
Good Flock was born from a mix of deep frustration and quiet wonder.
Frustration at how limited and slow change has been in this space – despite the clear and growing need.
And wonder at glimpses of how much better things could be, if we approached ageing with more imagination, care and collective purpose.
One of those glimpses came while watching a murmuration of starlings – thousands of birds moving in synchronised, fluid motion.
It was beautiful. Surprising. Alive.
And it offered a powerful metaphor for what cultural change could feel like.
The name Good Flock grew from that image: a reminder that meaningful change isn’t driven by one leader or a rigid plan – but by many individuals moving with shared purpose, adapting and creating something new together.
In a space so often shaped by fear and disconnection, we wanted to offer something joyful.
Something that might stop people in their tracks – and spark a new way of seeing.
That’s the flock we’re helping to build.
LATEST PROJECTS
These are some of the projects currently bringing our vision to life:
Castlemaine Culture Change Pilot
A place-based partnership exploring what a new culture of ageing could look like in a regional centre – through community-led design, iterative project pilots and local storytelling.
“Imagine Ageing” Podcast
A podcast inviting fresh thinking about ageing, care and purpose – through real stories and reflective conversations.
Changemaker Convenings
Gatherings that bring together people from across communities, sectors and systems – surfacing shared vision, barriers and opportunities to build momentum together.
What we’re learning
We believe in reflecting and sharing what we learn along the way—about what it really takes to shift culture, grow participation, and build lasting change.
Who’s behind Good Flock
We’re a small but passionate team, united by a shared belief that ageing can be something far richer, more connected and more hopeful than we’ve been taught to expect.
Our work is guided by this core group – and brought to life in collaboration with a much wider network of partners, changemakers, contributors and supporters.
Anna Donaldson
Executive Director
Social entrepreneur. Systems thinker. Storyteller.
Chris Gray
Board Director
Investor. Technologist. Aged care innovator.
Kate Stewart
Board Director
Strategic advisor. Experience designer. Community connector.
Olivia Clark-Moffatt
Board Director
Philanthropy leader. Purpose strategist. Changemaker.
With Thanks
Our work is made possible with the generous support of philanthropic partners including the 5point Foundation and Equity Trustees. We’re grateful for their belief in the importance of cultural transformation.
Contact Us
