Shaping a future
of ageing we can
all look forward to
Australia is ageing – and we all are, too.
But our culture is letting us down.
Too often, we frame ageing as decline to be feared and avoided. We keep generations apart, or pit them against each other. We squeeze care to the margins, and treat it as a drain. This weakens our lives, our communities and our systems – and none of us want it to be this way.
So, we’re here to change it.
Good Flock is a national not-for-profit, leading three big shifts in Australia’s culture of ageing:
All life stages are valued for their unique strengths and contributions.
Getting older isn’t seen as a decline to be feared or avoided, but as a lifelong journey that opens up new perspectives, roles and ways to contribute.
Generations are richly connected and mutually supportive.
Generations aren’t pitted against each other or kept in separate lanes, but woven together in the fabric of everyday life for their shared benefit.
Care is shared, prioritised and supported in our communities.
Care isn’t a private burden or left to stretched services, but something families, neighbourhoods and communities are equipped to hold together.
Wondering what these shifts look like in practice?
Explore our library of practical examples and initiatives bringing this vision to life.
How we’re doing it
We know that big cultural change happens when better possibilities become visible and desirable, people can take part in them, and the wider conditions support them. That’s why we focus on:
Inspiring new possibilities
We share stories, ideas and practical examples that help people imagine a healthier culture of ageing – and build the appetite and momentum to bring it to life.
Strengthening changemaking
We gather people, communities and organisations around this vision – building relationships, sparking and amplifying promising initiatives, and making it easier to participate in the shift.
Helping change take root
We engage with institutions, funders and policymakers to create the conditions that allow new ideas – and the people behind them – to grow and spread.
In the Flock
Good Flock is a growing movement of community members, grassroots leaders, innovators, system allies and creative partners, led by a small and passionate team.
Anna Donaldson
Executive Director
Social entrepreneur. Systems thinker. Storyteller.
Kate Stewart
Board Director
Strategic advisor. Experience designer. Community connector.
Chris Gray
Board Director
Investor. Technologist. Aged care innovator.
Olivia Clark-Moffatt
Board Director
Philanthropy leader. Purpose strategist. Changemaker.
Monica Knoll
Engagement Coordinator
Visual communicator. Relationship builder. Activator.
Our partners
And here’s a few of those who have been flying with us.
