It's time to rewrite the story of ageing in Australia. Together.
Good Flock is a national initiative working to shift Australia’s culture of ageing - from a narrow story of decline and dependency to one of purpose, connection and lifelong becoming.
We imagine a future where ageing is embraced as a natural, valued part of life.
Where people of all ages walk alongside one another – offering care, insight and support.
Where intergenerational connection strengthens community, and wisdom is honoured alongside youth.
Where care is shared, mortality is met with meaning, and ageing shapes a more resilient, compassionate society.
This is the future we’re helping to build – by changing the way we think, feel and talk about ageing.
Our current culture of ageing is stuck.
It isolates older people, divides generations, and puts pressure on care systems already under strain.
But the cost is even greater than that.
By sidelining older people and treating ageing as decline, we also deprive society of the wisdom, perspective and long-view thinking we need – especially in a time of growing complexity and ecological crisis.
This isn’t just about fixing aged care. It’s about renewing our cultural foundations – so that ageing strengthens our society, instead of stretching it thin.
Good Flock is sparking cultural change by working at the level of shared beliefs.
We’re helping to shift the deep societal mindsets that shape how we age, care and connect – because lasting change starts with how we think and feel.
We:
Share stories that expand what’s possible, and challenge limiting assumptions
Spotlight real-life examples of people and communities already living a new story
Create space for reflection, imagination and dialogue – across ages, roles and sectors
Collaborate with others to grow the field of ideas, action and policy that supports cultural renewal
It’s not about one solution or one voice. It’s about creating the conditions where many approaches can flourish – and where ageing becomes something to grow into, not fear.
This work belongs to all of us.
Whether you’re just beginning to question the story we’ve inherited about ageing – or already driving change in your community, workplace or creative practice – you’re part of this movement.
You might be rethinking care in your neighbourhood.
Creating art or media that shifts perception.
Designing new ways to live, relate or grow older.
Or simply wondering how we can do things differently.
Good Flock exists to support your reflection and action – wherever you are on the journey.
Together, we’re shaping a culture where ageing is not something to manage, but to value.
Our name was inspired by a murmuration of starlings - thousands of birds moving in synchronised, adaptive formation.
It’s a powerful metaphor for cultural change. No one bird leads. The shape constantly evolves. But together, they create something extraordinary.
That’s the kind of movement we’re helping to build: dynamic, hopeful, and grounded in collective vision and care.
Come fly with us.
Ready to redefine ageing?
Join us when Good Flock takes flight
About us
Good Flock is a cultural change initiative working to shift how Australia thinks about ageing – by changing the shared mindsets, stories and systems that shape how we grow, care and connect.
Good Flock acknowledges the Traditional Owners and ongoing custodians of the Australian land – the Aboriginal and Torres Strait Islander people. We recognise their continuing connection to land, waters and community. We pay our respects to them and their cultures; and to Elders both past, present, and emerging.