VICTORIA,
IT’S TIME
TO FLOCK IT!
$20,000 prize pool. Open Aug 21 – Nov 20
VICTORIA,
IT’S TIME
TO FLOCK IT!
$20,000 prize pool. Open Aug 21 – Nov 20
Flock It is a statewide search for the people, communities, organisations and creators already showing us a richer way to age, connect and care.
At Good Flock, we think it’s time to flock the idea that ageing is a decline to be feared. That older people are somehow less relevant. That generations are pitted against each other, or that care is a burden to be carried alone.
We think there’s a much richer version available to us. One where we keep growing, learning and contributing as we age. Where generations know each other and show up for each other. And where giving and receiving care is part of how strong communities work.
The exciting thing is, bits of that future already exist.
Across Victoria, people are already living it, building it and showing us what it could look like. Flock It is about finding them, sharing what they’re doing, and helping good ideas travel further.
WHAT CAN YOU DO?
HELP US FIND WHAT’S ALREADY
TAKING FLIGHT.
Know a person, community, organisation or creator showing us a better way to grow older, connect across generations or care for one another?
Or maybe you’re part of something yourself.
We want to uncover the great ideas and everyday examples that might otherwise stay hidden, celebrate the people behind them and help more Australians see what’s possible.
Over $20,000 in prizes, storytelling and support is available, including $8,000 in cash prizes.
SO, WHAT ARE WE LOOKING FOR?
People, places and ideas that make better feel possible.
INDIVIDUALS
People of any age who are doing ageing differently.
Think: a local elder who holds a community together, an intergenerational friendship, or someone refusing the idea that later life means becoming less.
Examples:
Danni and Jill
A cross-generational pair of friends who are helping people think about and prepare better for the end of life.
Reuben Fox
An octogenarian piano player who brings music and care to his local shopping centre.
Heidi Clements
A 65-year-old, pro-ageing advocate challenging notions of invisibility and beauty standards for women over 50.
COMMUNITIES
Places where people are finding better ways to live and care together, across ages.
Think: neighbours who genuinely know each other, a co-housing community, or a town taking ownership of how people age well.
Examples:
The West Beacy Bunch
An inner city suburb where hundreds of households know each other, have fun together, and are there to support each other.
Miller’s Corner
A co-housing community where ageing in place happens amongst other generations – not cut off from them.
Castlemaine
A regional town working together to make ageing a source of resilience for the local community.
ORGANISATIONS
Organisations designing or delivering better ways to age, connect and care.
Think: a new model of care, a program that brings generations together, or a service redesigned around connection and contribution.
Examples:
Rockpool Collective
A start-up where caring for elders involves bringing along your kids.
Lively
A program that makes caring for older people an aspirational first job for young adults.
Generations Over Dinner
Bringing five generations around the same table to build connection and understanding.
CREATORS
People using creativity and the arts to change the stories we tell about ageing.
Think: a film, performance, artwork, book or body of work that shifts the way people see getting older.
Examples:
Elizabeth Hicklin
A 95-year-old woman telling a complex story of life, ageing and becoming at the Melbourne Fringe Festival.
Max Flett
A young comedian sharing the story of his year living with a 76-year-old lady.
Edge of Life
A documentary that opens our minds and imaginations to what lies at the end of life.
SO, WHAT ARE WE LOOKING FOR?
People, places and ideas that make better feel possible.
INDIVIDUALS
People of any age who are doing ageing differently.
Think: a local elder who holds a community together, an intergenerational friendship, or someone refusing the idea that later life means becoming less.
Examples: Danni and Jill, Reuben Fox, Heidi Clements
COMMUNITIES
Places where people are finding better ways to live and care together, across ages.
Think: neighbours who genuinely know each other, a co-housing community, or a town taking ownership of how people age well.
Examples: The West Beacy Bunch, Miller’s Corner, Castlemaine
ORGANISATIONS
Organisations designing or delivering better ways to age, connect and care.
Think: a new model of care, a program that brings generations together, or a service redesigned around connection and contribution.
Examples: Rockpool Collective, Lively, Generations Over Dinner
CREATORS
People using creativity and the arts to change the stories we tell about ageing.
Think: a film, performance, artwork, book or body of work that shifts the way people see getting older.
Examples: Elizabeth Hicklin, Max Flett, Edge of Life
WHAT’S ON OFFER?
CASH
PRIZES!
We’ll be celebrating and amplifying lots of the great people, places and ideas we discover through Flock It.
That might mean sharing your story, making a useful introduction, or helping a great idea reach more people.
CATEGORY PRIZES
One standout in each category will also receive a cash prize, plus some extra support tailored to them – whether that’s sharing their story with a wider audience, making useful connections, or helping what they’re doing go further.
- INDIVIDUALS – $500
- COMMUNITIES – $1,500
- ORGANISATIONS – $3,000
- CREATORS – $3,000
Looking for more inspiration?
SUBMISSION FORM
GOt something
in mind?
Tell us about it! This should only take around 5 minutes. You don’t need polished answers, fancy language or a stack of evidence – we just want to know what’s happening and why you think it’s worth sharing. Please review our terms & conditions and privacy policy before submitting.
SHARE ON SOCIAL MEDIA
Isn’t it about flocking time we fixed the culture of ageing in Australia? Well Victoria, here’s your chance. I’ve just made a submission to Flock It – Good Flock’s statewide search for the people, communities, organisations and creators showing us a richer way to age, connect and care. Know someone else who fits? Nominate them, or send this their way. There are cash prizes, storytelling, tailored support and opportunities to be amplified through the Good Flock network.
FLOCK IT! VICTORIA 2026
Want to help spread the word?
FLOCK IT! VICTORIA 2026
Want to help spread the word?
SHARE ON SOCIAL MEDIA
Isn’t it about flocking time we fixed the culture of ageing in Australia? Well Victoria, here’s your chance. I’ve just made a submission to Flock It – Good Flock’s statewide search for the people, communities, organisations and creators showing us a richer way to age, connect and care. Know someone else who fits? Nominate them, or send this their way. There are cash prizes, storytelling, tailored support and opportunities to be amplified through the Good Flock network.
FLOCK IT! VICTORIA 2026
The future
of ageing
is already
taking flight.
What’s it all about?
Already leading an aligned initiative – or dreaming something up?
Whether it’s big or small, we’re here to support you: amplifying your story, connecting you with the right people, and helping it grow.
Let us know what you’re working on – we’d love to help it fly higher.
Join the Flock
Not sure where to start? Join the Flock – a regular newsletter filled with inspiring ideas, resources, and ways to participate in change.
Come to a gathering
Join us at an upcoming Good Flock gathering. Our events bring people together to connect, share ideas, and explore what’s possible together. Whoever you are, you’re welcome here.
Partner with us
Working within an organisation or community that’s ready to do ageing differently? We partner with you to bring these shifts to life.
From presentations and workshops to ongoing advisory, we help you turn ideas into something tangible.
Support our work
Good Flock is a registered charity powered by community and funding partners. If you believe in what we’re building, consider making a tax-deductible donation. Your support helps drive grassroots change and grow the movement.
Interested in a larger partnership? Get in touch.
Become a champion
Want to help grow this movement? Become a Good Flock champion. We’ll equip you with the ideas and tools to lead this work – through your networks, workplace, or community.
Whoever you are, you can help build momentum for change.
FLOCK IT! VICTORIA 2026
The future
of ageing is
READY to
take flight.
Flock It is Good Flock’s statewide search for the people, communities, organisations and creators already showing us a richer way to age, connect and care.
We think it’s about flocking time we moved on from the idea that ageing is a decline to be feared. That older people are somehow less relevant. That generations are pitted against each other, or that care is a burden to be carried alone.
We reckon there’s a much richer version available to us. One where we keep growing, learning and contributing as we age. Where generations know each other and show up for each other. And where giving and receiving care is part of how strong communities work.
The exciting thing is, bits of that future already exist.
Across Victoria, people are already living it, building it and showing us what it could look like. Flock It is about finding them, sharing what they’re doing and helping good ideas travel further.